Clayton Critcher, Professor

Open (1) The Psychology of Consumer Decision Making, Moral Judgment, and Self-insight

Open. Apprentices needed for the spring semester. Please do NOT contact faculty before February 5th (the start of the 4th week of classes)! Enter your application on the web beginning January 9th. The deadline to apply is Tuesday, January 23rd at 8 AM.

In my lab, we work on a variety of topics at the intersection of social psychology and consumer behavior. Almost all questions are addressed with the use of behavioral experiments. At present, we are answering questions like the following:

*How are moral decisions and financial decisions made similarly? How are they two different?

*If you are being interviewed for a job, when should you disclose the strongest information about yourself? At the beginning or the end? Does it matter depending on how the interview is structured?

*When are we OK with political knowingly candidates lying? How does it change things when it is the candidates we support?

*Why are people more persuaded by anecdotes or metaphors than by scientific evidence?

The common theme across our different lines of research is we identify psychologically-relevant phenomena in the real world and then dissect them in the laboratory to understand why they occur.

Most studies take place in lab space at the Haas School of Business.

Undergraduates will work directly with Professor Critcher. Students will help to generate ideas for research studies, will take part in meetings with Professor Critcher and other students, will coordinate and conduct research experiments, and will code and analyze data. Apprentices will learn how to apply the scientific methods to answer basic questions in psychology and consumer behavior. Once URAPs have worked a full semester with Professor Critcher, they are eligible to attend lab meetings with other advanced URAPs, PhD students, and faculty.

Qualifications: Priority will be given to students who have interests in or experience with social psychology and/or judgment and decision making. Basic familiarity with research design is a plus, but is not required. Students must be highly disciplined, detail-oriented, well-organized, and highly conscientious.

Weekly Hours: 9-12 hrs

Related website: http://claytoncritcher.squarespace.com
Related website: http://www2.haas.berkeley.edu/Faculty/critcher_clayton.aspx