Neuroeconomics: Decision-Making and the Brain
Ming Hsu, Professor
Business, Haas School
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Our lab is interested in how the brain computes and represents values that allow us to make decisions. These decisions range from the mundane and everyday, such as what to have for lunch, to truly momentous ones such as deciding on where to attend college.
This project, and others in our lab, will confront participants with hypothetical and incentivized (i.e., paid!) choice problems. These behavioral experiments will be combined with neural measures (e.g. functional MRI scans, positron emission tomography, or electrocorticography) on participants to identify the brain regions and functions involved in different types of decisions. Subsequently, we will conduct followup studies to test how behavior is affected when the particular neural circuits are disrupted.
Role: Student researchers will be exposed to cutting-edge research integrating mathematical models and biological measures of behavior. The specific role of the student will be tailored to the strengths and interests of the student, including designing experiments, engaging in data collection and data analysis, and assisting in writing research manuscripts.
Qualifications: Required: Demonstrated interest in human behavior.
Desirable: sophomores or juniors, computer and programming skills
Hours: to be negotiated
Related website: http://neuroecon.berkeley.edu
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