URAP

J. Miguel Villas-Boas - Professor, Business, Haas School

Status: Current Term Now Closed     Weekly Hours: 6-8 hrs     Location: On Campus

We are looking for motivated and responsible undergraduate students to help in a research project in the Quantitative Marketing group at Berkeley Haas. This project studies the rapidly evolving business AI market. This position is a great fit for students interested in AI, technology, markets, and data-driven research...

J. Miguel Villas-Boas - Professor, Business, Haas School

Status: Current Term Now Closed     Weekly Hours: 9-11 hrs     Location: On Campus

We are looking for motivated undergraduate students to join an AI-focused research project in the Quantitative Marketing group at Berkeley Haas. The project studies AI bias and how AI-generated information can shape consumer perceptions and market outcomes, using real-world data and machine-generated outputs. This role is...

J. Miguel Villas-Boas - Professor, Business, Haas School

Status: Current Term Now Closed     Weekly Hours: 9-11 hrs     Location: On Campus

We are looking for 1-2 motivated undergraduate students to join an early-stage research project in the Quantitative Marketing group at Berkeley Haas. The project broadly studies how generative AI systems (eg. LLMs, VLMs, and image-generation models) understand and produce coherent visual narratives. Potential directions include multimodal reasoning, controllable...

J. Miguel Villas-Boas - Professor, Business, Haas School

Status: Current Term Now Closed     Weekly Hours: 6-8 hrs     Location: On Campus

We are looking for an undergraduate student to provide flexible research support across 2 early-stage AI and quantitative marketing projects at Berkeley Haas. This is an ad-hoc, execution-focused role rather than a primary research position. Tasks will depend on the projects’ changing needs. Some weeks may require...