Optimizing Engagement for Clinical Research
Meng C. Lin, Professor
Optometry
Closed. This professor is continuing with Fall 2024 apprentices on this project; no new apprentices needed for Spring 2025.
Our goals at the Clinical Research Center of the Herbert Wertheim School of Optometry and Vision Science are to explore new models and strategies for the diagnosis, treatment, and prevention of ocular diseases through patient-based clinical studies/trials and translational research. We are committed to advancing the understanding of eye health and providing training opportunities for young professionals interested in or pursuing careers in clinical research.
Join a pioneering initiative at the Clinical Research Center to enhance engagement for our clinical studies and trials. This project offers students a unique opportunity to apply social media analytics skills in a clinical research context, fostering valuable insights and impactful communication strategies.
Project Overview:
- Assist in creating and refining the Clinical Research Center’s digital presence.
- Create and consistently post engaging flyers and content across various platforms, including Instagram, community clinics, and doctors’ offices.
- Proactively engage with potential participants interested in clinical research through multiple channels.
- Analyze engagement metrics across platforms to refine content strategy and maximize outreach effectiveness.
This project empowers students to develop expertise in social media management, data analytics, and research communication within the specialized field of optometry. Gain hands-on experience while contributing directly to advancing clinical research initiatives.
Role: The undergraduate student will be responsible for the following:
- Designing and posting visually compelling posters and content across diverse platforms.
- Managing and utilizing the research center’s recruitment database.
- Engaging with followers and potential participants on Instagram, and connecting with healthcare professionals at community clinics and doctors’ offices.
- Analyzing engagement metrics to optimize content performance.
- Collaborating with researchers to align social media and recruitment efforts with research goals.
Qualifications: Ideal candidates should possess strong communication skills and a keen interest in clinical research and digital communication strategies. Proficiency in data management tools such as Excel or equivalent is preferred. Strong ability to work both independently and collaboratively within a team setting is essential.
Day-to-day supervisor for this project: Dr. Dre Liu, Staff Researcher
Hours: 9-11 hrs
Biological & Health Sciences