Judgment and Decision Making
Ellen Evers, Professor
Marketing
Applications for Spring 2025 are closed for this project.
Our lab's research combines cognitive/social psychology, behavioral economics, and judgment and decision making research. Most of our research involves carrying out online or in-person experiments designed to test a hypothesis about human decision-making. Accepted students will work on a variety of projects within this area.
Attendance at planned in-person weekly meetings (TBD) is mandatory.
Examples of some of our projects include:
- Memories for sale: What psychological factors drive consumers' souvenir purchases? Are people rational in selecting souvenirs that can best preserve their memories over time?
- Framing: How do people's choices change depending on the framing of the situation?
- Communication choices in advertising: What do people infer from companies' choice of words in advertising?
Topics are subject to change, and additional topics may be added over the course of the semester.
Role: Accepted students will work on developing materials for studies, carrying out the studies by running participants through them, finding relevant literature, and/or analyzing their data. We also expect to have mandatory, weekly in-person lab meetings (Tuesdays from 1pm-2pm), with instruction on the above.
Qualifications: Interested in psychology and decision making, responsible, and willing to learn. We do not require prior psychology research experience to apply. Our work involves a wide range of different activities, so a wide range of backgrounds can be useful.
Day-to-day supervisor for this project: Kristine Cho, Graduate Student
Hours: 6-8 hrs
Social Sciences Education, Cognition & Psychology