Skip to main content
  • UC Berkeley
  • College of Letters & Science
Berkeley University of California

URAP

Project Descriptions
Spring 2025

URAP Home Project Listings Application Contact

The Social Psychology of Authenticity

Erica Bailey, Professor   
Business, Haas School  

Applications for Spring 2025 are closed for this project.

The goal of this set of research projects is to understand how people experience the psychological phenomenon of authenticity. These research questions include - what personality traits are associated with seeming the most authentic? How does the use of rationales or explanations impact perceptions of authenticity? What role does self-awareness play in authenticity? What barriers prevent us from sharing our authentic selves fully with others?

I study authenticity primarily through online and in-person experiments. Assisting with these projects typically takes the form of running in-person studies, conducting literature reviews, web-scrapping and coding, as well as special data collection events.

Role: The bulk of the work for this project will be to assist in conducting in-person studies. This would involve setting up, conducting experiments, debriefing participants, and data entry. This will require in-person attendance to lab meetings, regularly running experiments in the Behavioral Lab at Haas Business School, and being available for participant questions.

Additional research assistance is typically self-paced with weekly or bi-weekly check-ins.

Qualifications: The student should be highly organized, good at time management, self-motivated, and detail-oriented.

Hours: 3-5 hrs

Related website: https://sites.google.com/view/ericarbailey/ap-lab

 Social Sciences   Education, Cognition & Psychology

Return to Project List

Office of Undergraduate Interdisciplinary Studies, Undergraduate Division
College of Letters & Science, University of California, Berkeley
Accessibility   Nondiscrimination   Privacy Policy